Excellent article explaining the Marketing of Trainspotting

How trainspotting became hip

View more documents from sparkly.

Using the internet for advertising......

How JK's wedding dance became a hit (see the comments below also for examples of media convergence...)

AS media case studies interesting articles for Alice in Wonderland marketing

Here are some interesting snippets from the Alice in wonderland marketing campaign, including some digital social networking on Facebook, where three characters from the film had their own page.

http://mashable.com/2009/11/12/alice-in-wonderland-facebook/
http://www.amcentertainment.com/Script_to_Screen/_Alice_in_Wonderland__Details/

http://www.moviemarketingmadness.com/blog/2010/03/03/movie-marketing-madness-alice-in-wonderland/